Story Meets Style: New Balance x YCL

New Balance just personalised the icon. To celebrate the 204L's new colourways, New Balance partnered with us on a curated set of YCL charms. Ali Whittle picked her favourites, an Eiffel Tower, a ladybug & a strawberry among them, & threaded them straight onto her laces.

Personalisation is the whole reason YCL exists, & it has never been a trend for us. We believe wearing your story matters, that the milestones, memories & moments that make up a life deserve to be marked, not tucked away. It's why we make charm jewellery, so when New Balance asked us to bring that same idea to the 204L, we loved being part of it. Because if your necklace can hold your story, why shouldn't your shoes?

Ali went for red. An Eiffel Tower, a ladybug & a strawberry, small sweet motifs in varying sizes, picked to read as a set rather than three unrelated things.

That's how a Charm Bar piece comes together too. Most people start with one charm that already means something, a birth month, a city they lived in, an animal their daughter is obsessed with, & build outward from there until the piece looks like them.

A Charm Bar piece starts with a base, being either a necklace or bracelet, & then you add your charms are. Your piece is made to order & hand-assembled in Burleigh Boutique.

We loved bringing this curated array of charms to life for this partnership. We chose pops of red & sweet motifs in varying sizes. Team YCL has never been better at tying shoelaces than we are now! Thank you to our team & to the team at New Balance for making it happen.